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Be a part of the world's first inclusive large-scale e-commerce system.
In India, more than 12 million sellers earn their livelihood by selling or reselling products and services. However, only 15,000 of these sellers (0.125% of the total) have enabled e-commerce. E‑retail has been out of reach for the majority of sellers, especially from small towns and rural areas.
ONDC recognises the unique opportunity to increase e‑retail penetration from the existing 4.3% to its maximum potential in India. Our mission is to dramatically increase e-commerce penetration in the country by enabling population-scale inclusion of all types and sizes of sellers.
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India has been a world leader in demonstrating the successful adoption of digital infrastructures at the population scale, such as UPI, AADHAAR, and more. ONDC (Open Network for Digital Commerce) is yet another tech-based initiative to transform the way e-commerce functions in the country by enabling e-commerce through an open protocol based on open-source specifications.
The initiative will not only facilitate the rapid adoption of e-commerce but also boost and strengthen the growth of startups in India. By facilitating scalable and cost-effective e-commerce through the open protocol, ONDC will empower startups to grow collaboratively.
ONDC was incorporated as a Section 8 company in December 2021, with the Quality Council of India and Protean eGov Technologies Limited as Founding Members. The other Institutions that have Invested in ONDC are:
QCI
Protean eGov Technologies
NSE
Treasury & GIB, HDFC Bank
Digital Banking & Transformation, SBI
Ministry of MSME
Ministry of Commerce & Industry
Capacity Building Commission
Avaana Capital
Digital India Foundation
HUL
ONDC
Award : Fintech Company of the Year
Name : Global Fintech Awards
Year : 2023
Award : The Disrupters
Name : Indian Business Leader Awards(IBLA)
Year : 2023
Award : The Disruptive Technology Award
Name : Global IP Convention (GIPC)
Year : 2023
Award : Start-up of the Year
Name : 14th India Digital Awards (IDA)
Year : 2024
Sign up - ONDC Participant Portal
ONDC SAHAYAK