• Language icon
  • ONDC Logo

    Do you want to change your default language?

    Continue Cancel

    Understanding ONDC

    • Team ONDC
    • By   Team ONDC

    Currently, digital markets are closed and platform-centric wherein buyers and sellers need to be on the same platform to carry out a transaction. The current model of e-commerce stifles innovation, creates significant barriers to entry for new players, and creates a gap between online demand and the local retail ecosystem. As a result participation in e-commerce is well below its potential and has a tremendous opportunity to grow manifold.

    ONDC, on the other hand, does not require that buyer and seller must use the same platform/application to do a business transaction. Instead, it is a network-centric model where, so long as platforms/applications are connected to this open network, buyers and sellers can transact irrespective of the platforms/applications they use. Its like the “UPI of e-commerce”.

    Existing Platform-Centric Model

    Here, buyers and sellers must use the same platform/application to do a business transaction

    Existing Platform Centric Model

    ONDC’s Network-Centric Model

    Buyers will be able to access all services currently provided by various sellers on different platforms, through a common network.

    ONDC's Network Centric Model

    What ONDC is:

    • An open network
    • Eliminates the need for a central intermediary
    • An enabler for e-commerce expansion
    • An enabler for broad-based innovation
    • Market and Community-led initiative

    What ONDC is NOT:

    • An application or a platform
    • A central intermediary
    • A medium to help digitize businesses
    • A regulator
    Tag:

    ONDC

    Keep reading

    ONDC Academy : Your guide to e-commerce enabled by the ONDC Network

    10 months ago · 1 min read

    ONDC Academy : Your guide to e-commerce enabled by the ONDC Network

    ONDC is now Beta testing in Meerut!

    a year ago · 1 min read

    ONDC is now Beta testing in Meerut!

    ONDC Incentive Program for Bengaluru Plus:  Inviting all interested participants starting 16th December.

    a year ago · 2 min read

    ONDC Incentive Program for Bengaluru Plus: Inviting all interested participants starting 16th December.

    ONDC কেৰিয়াৰ

    ONDC Participant Portal

    Begin and efficiently manage your journey on ONDC Network

    • Understand and select your role(s)

    • Track, manage and troubleshoot your integration

    • Discover and collaborate with others

    • Stay informed on network developments and announcements

    Powered By powered by