Publication- The Financial Express
Date- 03 June, 2023
The fast-paced evolution of technology and the advent of the digital era have caused a transformation in the business environment. Unfortunately, e-retail penetration still stands at 4.3% in India. The change demands that companies prioritize innovation and agility to keep up with the times. In today’s dynamic and interconnected world, businesses must navigate the ever-changing digital landscape and maintain control of their marketing strategies. Advances in the digital landscape have ushered in the era of O2O (Online-to-Offline) commerce.
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